Problems With MLM – #4 Believing That Everyone Will Join If You Just Follow-Up!

Despite what you may have been told by your Upline, you can sponsor new reps into your Network Marketing business without hammering the phone and following up night after night! Ok, follow-up is important, but there is a way to do it properly and what's more you can do it without losing your friends and family in the process!



Most people who join a Network Marketing company are told to make a list of friends and family members to call about the company's products and business opportunity. Some of these people will be interested to find out more and others will not. Some will even come to see a presentation and might even request more information. This shows that they are interested in what you have to offer, but doesn't necessarily mean that they want to join you.



It is generally at this stage that Upline sponsors would tell their new reps that "follow-up will pay! The majority of sales are closed on the 7th follow-up, so just keep following up!" Have you ever actually tried to follow-up with someone on the phone 7 times when they are unsure whether to join you? In my opinion it is a sure fire way to come across as the push salesperson and is a good strategy if you want your friends and family to stop answering their phone when you call!



The big problem with this approach is that you either come across as pushy or needy. Either way, people are not going to be inspired to join you if that is how they perceive you. People need to be given a way out without feeling like they are upsetting or offending you. People need to feel like they can say no.



Following up on the Internet is very different. If you start by using Internet marketing strategies then you can attract a much higher volume of prospects into your prospecting pipeline. What's more, these people are already interested in what you have to offer. By setting up an opt-in mailing list you can drip feed information to your prospects without being pushy. Remember, they asked you for the information! You are giving them what they have asked for. You are now sharing your information, following-up and sorting through your prospects completely on auto-pilot!



Yes, the percentage of prospects that you convert to reps will probably be significantly lower because there will be a lot of tyre kickers and time wasters on your list. But the unlimited number of prospects coming through your prospecting funnel will result in far more conversions overall.



Traditionally, you might have to present your opportunity to 10 people and follow-up with each of them just to get 1 or 2 new reps. That would probably take up between 10 and 20 hours of your time. Online you may have to bring 50 people into your marketing funnel to get 1 new rep. The advantage is that you can potentially get 100 new leads every week or even every day for the same investment of time! It's definitely something worth considering I'm sure you will agree!



To summarise, you can either continue hammering the phone night after night, only to be rejected by prospects for a 5th, 6th or even 7th time, or you can learn how to set your business up online, on auto-pilot. I know how I would prefer to run my business and I can do it without losing my friends and family in the process!

Andrew Smith is the founder and author of MLM Summit's MLM Training blog. To learn more about Andrew, or to register for his free Internet MLM Success Blueprint, please visit http://www.mlmsummittraining.com/IMSB.htm